As everyone knows, Apple has a range of highly popular gadgets and devices, from Mac, iPod, iPhone to the latest iPad.
But wait, what has it got to do with cloud computing?
Let me ask you one question, which gadget do you think is the most successful (or to be precise, the most revenue generating) one for Apple?
None of the above, the answer is this:
The iTunes is the pivotal platform of the entire Apple's ecosystem - iTunes Store is a platform for artists (or labels) to sell their music at the same time a convenient and legal channel for consumers to purchase songs.
Therefore, the iTunes is the cloud here, or to be exact the c-cloud (content cloud).
People tends to focus on cloud but not the endpoints. This is where Apple excels with their ubiquitous devices, which act as the endpoints to channel down content from the cloud.
Apple is also very well known for generating hype and queue, all over the world.
Imagine that many who have never even tried or used the product, are willing to queue up and happily PAY for it!
What does that tell you?
It's the cool power. Creating a worldwide phenomenon like what Apple does is tough, but creativity and understanding what appeals to your target market are the keys to cool power.
However, you don't tell people that your product or service is cool - it's another way around.
That's why it's kinda hard to create or project "coolness". It's also a question for content creators and entrepreneurs alike to ponder.
This is the first part of key points and thoughts summarized after attending the sharing of Hung-Tze Jan (詹宏志), the PCHome online founder. Read the second part on Taiwan: E-commerce powered by service.
