ComScore has just released State of the Internet with focus on Asia Pacific (July 2010) and it gives us some basic indications on the market potential of online retailing in Asia Pacific.
Key takeaway points on Asia Pacific:
- Retail sites in Asia Pacific has an average % reach of 55.9%, only better than Africa.
- This means out of 100 Internet users in Asia Pacific, 56 has accessed e-commerce sites on average.
- However, Asians are spending more time on e-commerce sites relatively if compared to other regions.
- On average, Asians spend 3.5% of their online time on retail sites while the world average is only 2.6%.
Key takeaway points on countries level:
- Japan is the undisputed king of e-commerce savvy country in Asia.
- As proven again, there are still much room to grow for e-commerce in China and India.
- To a certain extent, the same can be said on Malaysia due to its lowest % retail reach in the list.
Focus on Japan
Rakuten, Amazon and Yahoo! Shopping are undoubtedly the big threes in Japan, with comparison shopping sites are also hugely popular there.
Summary
Retail reach in Asia Pacific is relatively low compared to other regions, very far behind the maturity level of North America's. Due to its enormous market size, it's not far-stretched to conclude that Asia has huge room for e-commerce growth. Rock on!
Read more on an outlook on Asia Pacific's e-commerce statistics.
